Resume — Chester Canaoay | GHL Specialist & CRM Automation VA
Resume

CRM Automation Specialist
& Systems VA

4+ years building GoHighLevel systems for coaches, agency owners, and service-based businesses — from funnel builds to full CRM automation.

Professional Summary

CRM Automation Specialist with 4+ years of hands-on experience supporting agencies, coaches, consultants, and service-based businesses through workflow automation, funnel building, CRM management, and backend operations. Skilled in GoHighLevel (GHL) SaaS Mode, lead nurturing systems, client onboarding automations, pipeline management, and API integrations. Combines a strong customer support background with deep technical expertise in sales funnel optimization and backend operations to deliver scalable, done-for-you solutions.

Work Experience
GHL Administrator | CRM & Automation Specialist | Systems VA
July 2024 – Present
Self-Employed Contractor
  • Built and optimized sales funnels, landing pages, booking calendars, and lead capture forms using GoHighLevel.
  • Designed and launched end-to-end workflow automations including client onboarding, lead reactivation, and lead nurturing sequences.
  • Managed full CRM lifecycle: smart lists, tagging, pipeline management, segmentation, and lead scoring.
  • Provided SaaS Mode support and sub-account setup, configuration, and troubleshooting for agency clients.
  • Executed API integrations with Stripe, Calendly, Zapier, and third-party tools for seamless backend operations.
  • Developed SOPs and video walkthroughs for internal teams and client onboarding.
  • Delivered automation troubleshooting and ongoing funnel optimization to improve conversion rates.
Customer Service Representative
April 2021 – July 2024
UI – Chicago, IL (Remote)
  • Handled high-volume customer inquiries via phone and email with consistent satisfaction scores.
  • Maintained accurate records and customer data across CRM systems.
  • Coordinated with warehouse and logistics teams for escalation resolution and operational support.
Claims Specialist
January 2020 – March 2021
WNS Global Services – Alabang
  • Managed insurance claims within authority limits while consistently meeting customer service targets.
  • Delivered direct support via phone and email; collaborated with specialist teams to resolve complex cases.
  • Improved team efficiency through process updates and documentation.
Business Premise Support Specialist
September 2015 – February 2019
Telstra powered by TeleTech Philippines – Pasay
  • Handled store support calls and resolved technical issues with professionalism and care.
  • Recognized with the Telstra Brilliance Award and TeleTech Best Employee of the Year (2018).
Customer Service Representative
August 2010 – August 2015
Sykes Asia – Makati  |  Teleperformance – Pasay
  • Managed client portfolios, sold insurance products, and supported claim processes.
  • Provided billing and product support for AT&T customers; processed service upgrades and de-escalated complex concerns.
  • Recognized as TOP 3 OVS, Quarterly Champion, and TOP 8 Balance Scorecard performer.
Core Skills & Tools
CRM & Automation
GoHighLevel (GHL) CRM Management Workflow Automation Pipeline Management Lead Nurturing Funnel Building & Optimization Client Onboarding Automation Automation Troubleshooting SaaS Mode Support
Integrations & Tech
Zapier Automation API Integrations Stripe Calendly Email & SMS Marketing Calendar & Form Automation
Operations & Support
Backend Operations SOP Documentation Executive Support Lead Generation & Sales Customer Support
Education
🎓
College Level — Secondary Education
Isabela State University – Echague  |  2001 – 2003
Awards & Recognition
🏆
Telstra Brilliance Award
TeleTech Philippines · July 2018
Best Employee of the Year
TeleTech Philippines · March 2018
🥇
TOP 3 Overall Satisfaction Score
Sykes Asia · January 2013
🎯
Quarterly CHAMPION
Teleperformance · July 2012
📊
TOP 8 Balance Scorecard
Teleperformance · October 2011

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